Hilton
Social Media Design, Email Design, Site Content Creation (Remote}
Hilton Hotels is a prominent global hospitality brand celebrated for its upscale accommodations and exceptional service, catering to a wide range of travelers with diverse properties. As a Senior Graphic Designer on the social media team my ultimate goal is to ignite engagement among our followers, sparking inspiration that not only fuels their desire for new experiences but also points them towards choosing Hilton as their ultimate retreat.
Collaborating closely with social account managers, I apply my graphic design expertise and bring to life in-house and user-generated photography and video to curate visually compelling narratives. Moreover, I undertake the meticulous design of intricate email templates and website content headers, infusing them with carefully curated elements that showcase my proficiency in trend forecasting and design. Throughout my creative journey, I maintain a commitment to precision and detail, resulting in the seamless evolution of designs from their initial concept to their final, polished forms.
VIEW WORK ↘
Social Media
The project begins with collaborating with social media account managers and stakeholders to define brand objectives for the upcoming quarter and research TikTok/Instagram Reel trends. I then source in-house and user generated content and begin to concept captivating social media static and video posts, aligning assets with the brand, and crafting a resonant narrative, all to inspire "The Stay."
Instagram Reels & Tiktoks
Instagram Carousel Post—Wellness on the Go
In-feed Instagram Carousel Posts
Instagram Carousel Post—Summer Cocktails
Campaign Pitch Deck
Every quarter, Hilton’s social designers have an opportunity to pitch a 360 campaign that aligns with the brand's principles. It's an opportunity to contribute creativity and innovation to the brand’s narrative.
#Can’tDupeTheStay—This social media proposal highlights Hilton's distinctive vacation experiences, emphasizing their uniqueness and authenticity. The central theme focuses on the irreplaceability of a truly remarkable vacation in a world that values individuality. Hilton's commitment to providing unmatched access to local culture and immersive excursions ensures unforgettable memories, reinforced by the tagline "#CantDupeTheStay."
Warm Wishes—This social media proposal seeks to capture the holiday spirit at Hilton hotels globally, showcasing unique seasonal touches. Emphasizing both holiday celebrations and sparking anticipation for spring break getaways and new property openings, the design incorporates personal concierge services for added charm and warmth to guests.
I was responsible for crafting the layout for the summer quarterly editorial email template design. Collaborating seamlessly with stakeholders and project managers, we honed in on the unique goals of each section. Weaving together a seamless tapestry of information and inspiration within the design. This layout now stands as a guide for fellow designers, charting the course for upcoming email sends.
Comeback Travel Email
Approaching the endeavor of rejuvenating the layout posed a fascinating challenge. Leveraging my experience in editorial and a strong foundation in typography design, I aimed to craft a layout that radiated sophistication while capturing the excitement of summer travel.
Destination Email
In contrast to the inspirational "Comeback Travel" email (above), which captivates an experience through on-property photography, our Destination Emails encompass various trending travel destinations, offering concise yet informative insights.
Website
I took charge of crafting captivating landing page slideshows, each a visual journey into the diverse realms of travel experiences – from the luxurious all-inclusive getaways to the exhilarating adventures of domestic exploration.
Landing Page Slideshows
