Opening Ceremony
Email Design Site Content Creation & Paid Ad Designs (New York City, New York)
OC is a streetwear fashion brand established in 2002 and has made a name for itself through various channels such as its in-house clothing line, blog, and e-commerce site. The brand draws inspiration from the arts and international streetwear, which gives it a unique aesthetic that sets it apart in the industry.
During my time as a contract Graphic Production Designer at OC, I worked closely with senior designers and art directors to ensure all marketing display ads, email designs, and site content were consistent with the brand's overall aesthetic. This included creating designs that were on-brand and visually appealing to keep OC's online presence fresh and engaging.
As OC frequently launched new multi-brand collaborations and events, it was important to maintain a consistent visual identity across all digital channels. I was able to successfully ensure that all designs were aligned with the brand's vision, resulting in successful campaigns that resonated with the brand's target audience.
VIEW WORK ↘
Disney® x OC
OC took over The Happiest Place On Earth after hours to unveil the Ready to Wear Mickey Mouse collection in Anaheim California.
Email—(Left) Post fashion show driving traffic to discovery (blog) story. (Right) Editorial lookbook showcasing Disney x OC collaboration with a ‘Shop Now’ layout.
Site—Discovery (Blog) Runway highlights
Site—Launch day post fashion show with inventory ready to purchase.
Site—Discovery (Blog) Beauty & Hair Story
Vans® Collection Page
We created a curated Collection Page for Vans on the Opening Ceremony website to highlight the special edition shoe drops OC carries.
Columbia x OC
Opening Ceremony revamped the established silhouettes of the Oregon-based label, experimenting with "trail fashion." The approach focused on elevating Columbia's aesthetic by blending street-style editorial imagery with minimal typography to achieve an urban feel that stayed true to both brands.
Site—(Blog Story left) Editorial lookbook showcasing Opening Ceremony’s brand collaboration with a ‘Shop Now’ layout.
Affiliate Banner Design—(Right) Day of collaboration launch showcasing editorial content with minimal copy.
Site—Launch day of collaboration directing users to product page.
Email Design—Columbia x OC Launch Day
OC Glitter Cienega
The 'Glitter La Cienega' shoe collection launched exclusively at Opening Ceremony. The brand promoted the release by featuring editorial and product images on its home page, along with an announcement email and display ad unit design.
Email—Launch day of collaboration directing users to product page.
Site—Launch day of collaboration directing users to the product page
Paid ads—Launch day of collaboration directing users to product page.
OC Torch SS18 Launch
In addition to hosting third-party brands, the Opening Ceremony website features their own streetwear brand called 'Torch.' The brand recently promoted its Summer and Spring 2018 launch by featuring editorial and product images on the OC home page, along with an announcement email and display ad unit design.
Site—New OC Torch Launch Day
Email—New OC Torch Launch Day
Paid Ads—Limited time offer promo
Email—Pant story