Esther Perel
Logo, Brand Identity, Website Design (New York City, 2017)
In this design case study, I undertook the task of refreshing the brand identity of renowned psychotherapist and author Esther Perel. The project involved a comprehensive overhaul, including a redesigned logo, updated branding elements, and a revamped website. The objective was to create a visually engaging and contemporary aesthetic that mirrors Esther Perel's dynamic approach to modern relationships. The process began with a thorough discovery phase, understanding the brand essence and audience dynamics. Conceptualization led to a logo redesign capturing connection and intimacy, complemented by a refined color palette. Consistency across branding elements and a user-centric website redesign rounded off the project, resulting in a cohesive and impactful brand identity that resonates with Esther's diverse audience.
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Brand Identity
The process began with a thorough exploration to understand the brand's essence and audience dynamics. Conceptualization focused on a meticulous logo redesign, strategically conveying the themes of connection and intimacy central to Esther Perel's work. This redesign was complemented by a refined color palette, chosen for its contemporary feel and emotional resonance, seamlessly translating the brand's essence into a compelling visual identity.
Website
The user-friendly platform integrates free self-help articles, a resource center with links to Esther Perel’s award-winning books, and facilitates engagement with options for therapy sessions and in-person lectures. The design embodies a timeless humanistic approach, featuring elevated contemporary photographs and a dynamic color palette.
