The Oysterman’s Daughter

Art Direction, UI Design

The Oysterman’s Daughter

The Oysterman’s Daughter

—Agency: Craft & Root New York, NY

Jeanie who’s father Norm Bloom operates Copps Island Oysters— one of the last standing traditional oyster farms in the US— opened The Oysterman’s Daughter gift shop boutique that caters to locals and visiting tourists. Selling an array of items from shucking equipment to home goods and apparel.

The Problem: Due to the online store existing under the Copps Island website TOD was receiving low traffic and lacked a brand identity. Using the brand collateral we created in-house, my role was to execute the Ecommerce User Interface Design and expand their traffic by establishing an online presence.

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