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Sol de Janeiro

Art Direction, Print Collateral

Sol de Janeiro

SOL DE JANEIRO

—Assistant Art Director, New York, NY

Sol De Janeiro is a luxurious bodycare line sold via their website and Sephora most well known for their holy grail product “Bum Bum Cream”. Specializing in the power of incorporating the super ingredients from Brazil’s Amazon Rainforest.

My role as an Assistant Art Director was designing a variety of print brand collateral and working closely with the Art Director to create campaign/pitch ideas for the launch of new products.

Ecommerce Card Inserts

We feel like dancing samba all night when you shower us with love!

We created an incentive to drive online customers to share their love for our products on social and inviting them back to Sol’s website for a free gift with future purchase.

The inspiration

Sol’s Instagram is the most popular among all social channels and I was inspired to create a “mock” Instagram post that plays with the idea of social sharing and “♡” a product.

Sticker packs that are gifted for all ecommerce purchases.

To be Continued…

☟Unfortunately, due to my NDA I can’t publish all the work I created until release dates.

Stay tuned for some exciting projects!

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