Sol de JaneiroArt Direction, Print Collateral
Sol de Janeiro
SOL DE JANEIRO
—Assistant Art Director, New York, NY
Sol De Janeiro is a luxurious bodycare line sold via their website and Sephora most well known for their holy grail product “Bum Bum Cream”. Specializing in the power of incorporating the super ingredients from Brazil’s Amazon Rainforest.
My role as an Assistant Art Director was designing a variety of print brand collateral and working closely with the Art Director to create campaign/pitch ideas for the launch of new products.
Ecommerce Card Inserts
We feel like dancing samba all night when you shower us with love!
We created an incentive to drive online customers to share their love for our products on social and inviting them back to Sol’s website for a free gift with future purchase.
Sol’s Instagram is the most popular among all social channels and I was inspired to create a “mock” Instagram post that plays with the idea of social sharing and “♡” a product.