Madewell Fictional Store OpeningArt Direction, Illustration
Madewell Fictional Store Opening
Madewell Fictional Store Opening Invitation
Design Test Objective: Design a digital invitation announcing the opening of a new (fictional) store in Carroll Gardens.
When I think of Madewell, I think of denim. Whether it’s creating a maternity line for women who don’t want to choose between style and function, to repurposing donated denim for insulating rehabbed homes—Madewell LOVES DENIM. While brainstorming ideas I knew I wanted tell a story behind the invitation of familiarizing yourself to Madewell’s new Brooklyn neighborhood and the idea of reaching for your go-to favorite denim jacket.
I kept in mind Madewell’s modern vintage aesthetic and designed nostalgic 90’s inspired iron-on patches to personalize the denim jacket as a way to highlight the event’s itinerary in a quirky way.