I am RescuedArt Direction, Brand Identity, Front-End Development, Illustration, Social Media, UI Design
I am Rescued
I Am rescued
— Agency: Thread Connected Content Minneapolis, MN
I am Rescued was a one-day community event bringing together nine local animal shelters and brands to help connect foster dogs to those interested in the pet adoption process.
My role included Art Direction, Brand Identity, Front-End Development, storyboarding, and Social Media Design Concepts. The I AM Rescued identity celebrated the spirit of play and was brought to life on the microsite.
We created “Timmy the Rescue and his best day ever” video and sharing it via social. With the help of our partners like “Dogs of Instagram” helping spread the word to their 3 million followers, we gained an event performance of: 45% engagement 24k impressions.
This is one of four custom Gifs that were used to thank the I am Rescued sponsors. These were used throughout social media and featured hand picked products from participating boutiques.