HommeArt Direction, Brand Identity, Front-End Development, Social Media, UI Design
Homme is a men’s fashion event during Minnesota Fashion Week highlighting local menswear. My role included art Direction, brand identity, website design and development.
I worked closely with a team of video, photography, animation, and social media specialists to bring to life Homme’s presence. Homme’s design aesthetic captures what conquering a night out feels like after a 9-5 day. Influenced by the rustic warehouse district I paired it with refined elements for a polished identity.
I assisted in styling day of the cinemagraph shoot and art directed the editing process. this is one of six cinemagraphs that were used throughout social media to promote the event which featured hand picked products by the participating boutiques.