Homme MN Fashion WeekArt Direction, Brand Identity, Logo Design, Website Design, Website Development
Homme MN Fashion Week
Homme is a men’s fashion event during MN Fashion Week highlighting local menswear boutiques in the greater Minneapolis Metropolitan area. I was extended the opportunity to design the brand identity (digital and print) for its first runway show launch. My role included Art Direction, Brand Identity, Website Design and Development.
I worked closely with a team of video, photography, animation, and social media specialists to bring to life Homme’s presence. Homme’s design aesthetic captures what conquering a night out feels like after a 9-5 day. Inspired by the rustic warehouse district of North Loop Minneapolis where the event was held, I paired it with refined elements for a polished identity.
We created Cinemagraphs that highlighted the participating boutique’s most popular well-known items and were published on Homme’s social media to promote the event. My role included styling on set and art directing the Cinemagraph editing process.