Art Direction, Brand Identity, Logo Design



Laura Barisonzi is a multidisciplinary New York-based Photographer, Art Director, and Videographer.

Design Direction Approach

Her previous logo lacked consistency of aesthetic as it did not match the type of photography she was creating.
While searching for inspiration I was inspired to look into a range of leading brands from fitness, motosports, and skateboard brand identities.
I designed a newly redefined bold identity that encapsulates the body of her photography specialized in capturing action, fitness, sports and portraits./p>

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