PINK
Email and Paid Ad Designs (New York City, New York)
As the leader of the International Email Design channel for PINK, Victoria’s Secret's beloved sister brand, I created localized multi-language and currency assets for Paid Ad and Social usage. As part of the International team, I gained valuable insight into our global customer base, who are already familiar with Victoria’s Secret but are becoming increasingly familiar with PINK.
To effectively capture the brand’s fun, inclusive identity, I strategically incorporated compositional typography and editorial photography into my designs, which proved successful even during competitive pricing moments when creating translated/local currency designs.
VIEW WORK ↘
Email Designs
The process of Email Design commences with a collaboration with merchants to obtain information on ongoing international offers and selecting relevant product photography. Subsequently, I collaborate with a producer to finalize the copy and design a coherent email layout that adheres to international standards, which is then reviewed by the Art Director. Once the English creative is approved, I efficiently design translated versions and inform the email analyst to deploy and update, if necessary, the following day.
Email Design—Semi-Annual Sale offer rundown language and currency conversions
Email Design—Sport focused Email Offer rundown in language and currency conversions
Email Design—Mid Season Sale offer rundown language and currency conversions
Email Design—Christmas offer rundown language and currency conversions
Paid Ad Designs
During product launches, editorial campaigns, and sales, we would develop exclusive Paid Ad Marketing assets. Despite having limited space, I employed strategic design techniques to create engaging and clickable assets. Once the Art Director approved the English creative, I would proceed to design the currency/translated versions.
We are PINK Editorial Campaign
Paid AD—Finalized Design in English.
(Bottom) Translated in German, Spanish, and French.
PINK Friday
Paid Ad— Finalized Design in English.
(Bottom) Translated in German, Spanish, and French.
Spring/Summer Tops
& Bottoms
Paid Ad—Finalized Design in English.
(Bottom) Translated in German, Spanish, and French.
Facebook Paid Ad
PINK Friday
Paid Ad— Finalized Design for English market.
Instagram Paid Ad
Facebook and Instagram Ads Black Friday
